How did Micromax achieve this feat though? It wasn't simply a matter of better marketing but a combination of pricing, timing and offering that did the trick for the desi brand.
As the spirit of summer holiday takes over , here's looking at 15 Hindi songs whose tourist-y picturisation transported us into a feast of sights and sceneries on silver screen.
As Kat turns 40 on July 16, Sukanya Verma starts the celebrations early by looking at Bollywood's Dancing Queen at her scintillating best.
Looking for fun things to do as family during this sunny season?
British model Scarlett Wilson will shake her hips with Shahid Kapoor in his latest film.
As the festival of colours draws near, here's a row of fashionable looks inspired by the hues of Holi.
'My mission is to bring the world together by the game of basketball.'
It's that scorching time of the year again when horrid heat waves engulf our beings and nothing except a smack of cool breeze or a chilled glass of refreshment springs us back to life again.
As DP celebrates her 37th birthday on January 5, Sukanya Verma looks at all the times she turned up the heat and how!
Indian American children have dominated the Scripps Howard Spelling Bee in the United States since the turn of the new century. Long before this impressive trail of triumphs began, way back in 1985, Balu Natarajan became the first Indian American child to win the Spelling Bee. Rediff.com US Contributor Abhijit Masih catches up with Dr Natarajan as the 2021 Spelling Bee takes off this weekend.
The largest parade to date, the festivities included marching bands, over 20 floats and dozens of walking groups. The over a mile parade route was filled with spectators, in many instances three and four rows deep.
After a dry, dreadful, spell of darkness and desolation, it looks like Bollywood love stories are ready to rock the silver screen again.
Ever thought if Bollywood actors are capable of playing these roles?
Navratri are the days to show off lehenga-cholis with the most striking prints and the finest embroidery that exists on this planet
Plabita beats the heat... Lisa gets woozy in Ladakh...Shefali shares a flight experience...
'I couldn't think of anything else the whole day but music and beats,' says Carl Frenais, the Kochi-born singer making waves in Dubai.
Namrata Thakker looks at Bollywood's amazing fashion moments from December.
On his 45th birthday, Sukanya Verma offers a playlist of AB Baby's 10 grooviest tracks
Salman Khan is so neck deep in his formulaic rut that the only way he knows out is to dole out some more of the bunk. Except now, the swagger has traded places with desperation, notes Sukanya Verma.
From aadmi to andas, Bollywood songs dispense gyaan for every occasion. But nothing beats its obsession with pyaar.
The 71-year-old Dhankhar has been a noted lawyer, was instrumental in getting Other Backward Class status for Jats in Rajasthan and loves to beat his own cappuccino desi-style.
Desi millennials are more active on weekdays on dating apps compared to weekends.
Cuttputlli's absolutely absurd climax will have you rolling on the floor in unintended laughter, notes Sukanya Verma.
These women never not impress no matter what they wear.
From denim shorts to floral dresses, Namrata Thakker gives you style inspiration from your favourite celebs to beat the heat while keeping it stylish and sassy.
Our desi girl isn't the only fashionable one around.
A copious amount of blood, beating, crying, saving, sacrificing, nationalism fills up its staggering three hours running time. Emotions run sky high, but you feel nothing, sighs Sukanya Verma.
Arshad has dubbed for the Hindi version of the film.
Adline Castelino's most beautiful pics from Miss Universe 2020.
Desis gathered in Times Square, New York, on Sunday, October 16 to celebrate Diwali.
Check out the first Indian celebrity to grace the 67th Cannes Film Festival red carpet!
Sukanya Verma lists 10 knockout performances from the star.
Sukanya Verma lists Chintu's memorable songs.
The much-hyped liquor ban in the state has been widely seen as a failed attempt five years after its introduction.
Happy anniversary, Priyanka and Nick!
Parts of the country are reeling under severe heat wave conditions, resulting in temperatures soaring in the 40s. In fact, Banda in Uttar Pradesh recorded the highest temperature of 47 degree Celsius on Monday. India is really feeling the heat and these images prove it...
And more importantly who's keeping her company?
'This way, you'll maintain our glorious traditional values and get more efficient governance as well.'
Bollywood maintained its high fashion quotient, and made pretty pictures on the red carpet and off it.
